The Soft White Sixties

The Soft White Sixties

 San Francisco, California, USA



San Francisco’s The Soft White Sixties are a hard-driving, original rock & roll band that delivers R&B grooves and pop hooks with the transformative power of raw soul.

Formed in 2008 by Mexican-American singer-songwriter Octavio Genera, The 'Sixties were founded with powerhouse rhythm section Joey Bustos (drums) and Ryan Noble (bass/vocals) -- both former members of internationally touring band Link 80 -- joined in 2009 by former radio personality Aaron Eisenberg (guitar/keys), and in 2010 by midwestern-born singer-songwriter Joshua Cook (guitar/vocals).

These five comrades-in-harmony have generated a devoted following through sold-out shows in The Bay Area's best-known 200-350 capacity venues (Cafe du Nord, Bottom of the Hill, The Rickshaw Stop, The Red Devil Lounge, The Uptown) and rapidly expanded their reach in 2010 with featured slots in SF's IndieFest and Summerfest music festivals, prime-time television appearances and sold-out performances on Sacramento's indie circuit, and a successful whirlwind West Coast Tour from Seattle to Los Angeles. With no more than a burned CD of demos, the group has also garnered airplay on SF's flagship rock station Live 105, who named The 'Sixties as one of the top ten bands in the Bay Area.

2011 has been a busy year for The ‘Sixties as they kicked off with two sold out performances, headlining The Great American Music Hall and opening The Noisepop Festival at The Independent. Immediately following were three showcases in Austin coinciding with the SxSW Festival. The group released their debut EP at another sold-out show in San Francisco before appearing in June at The Harmony Festival with The Flaming Lips, Edward Sharpe & the Magnetic Zeros, Primus, Grace Potter, and Spearhead; and in July at the High Sierra Music Festival with My Morning Jacket, Dr. Dog, Delta Spirit, Dawes, and others. In between a summer West Coast tour The 'Sixties filmed a video for the EP and laid down three new tracks, all slated for release in the fall. October-December the group hits the road again for a West Coast-Rocky Mountain tour.


The Soft White Sixties (EP)

Set List

When This All Started
Queen of the Press Club
I Am
(There's Gotta Be) A Better Way
Welcome to the Crowd
Live in the Evening
Treat Me
Too Late
I'd Rather Lie
Let's Get It Over With