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Love & Hip Hop’s Theme Music
This Is The Life
By Janice Duran
A few years ago former
President of Violator Management/
multi-media powerbroker, Mona
Scott Young, contacted veteran
musician/songwriter/producer
Lofey, about creating music for an
upcoming docu-series.
Without hesitation, Lofey
produced a variety of cue music &
the theme sequence for what is now
the well known hit VH1 show, “Love
& Hip Hop.” Lofey has written and
produced numerous records for well
known artists like Nas, Jay Z, Mariah
Carey, Scarface & Joe Budden, to
name a few. He has also been
responsible for providing music for
some of Hollywood’s Biggest Block
Buster films such as Transformers,
Night At The Museum and Alvin &
The Chipmunks.
After season 2 of “Love &
Hip Hop," Lofey decided to take the
theme sequence one step further by
adding a vocal, which he felt would
heighten the branding capabilities of
the show.
He reached out to his
longtime friend & writing partner,
Cardan, to see what type of ideas
they could come up with together.
Cardan, known as the “Rap Ne-Yo,”
has written hits for powerhouse stars
like Nelly, P.Diddy, Lil’ Kim, Mase,
Bow Wow & the list goes on...The
two eventually came up with the
catchy phrase, “This Is The Life,”
which ended up becoming the tag
line for the shows theme sequence.
As the success of “Love &
Hip Hop Atlanta” blossomed, Lofey
decided to go yet another step
further and reach out to his friend,
HBK Skipper, from The Bay Areas
on-the-rise crew, HBK GANG
(Heart Break Kids), who are known
for this summers Billboard chart
topping, smash-hit record, “UP” feat.
Love Rance, IAMSU!, HBK Skipper
& 50 Cent. The record has been
remixed with versions featuring TI,
Jeezy, Chris Brown, Pleasure P, etc...
Lofey, Cardan & HBK
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