The History Of Apple Pie

Just over 2 years into their fledgling career, The History Of Apple Pie have grown up in warp-speed like the weird and engaging plants in David Attenborough docs. Updating the stoned collegiate guitar aesthetic of their heroes - Sonic Youth, Radiohead and Blur - the London five-piece have brushed up. We’re speaking figuratively, of course, and while they’ve lost none of their scruffy appeal (these lot are destined get run-over in a state of huge-headphone nirvana), they’ve slotted effortlessly into their role as pro caterers of melody and fuzz.

“Born out of the dream mélange of melody and noise as pioneered by Sonic Youth, Dinosaur Jr and My Bloody Valentine… The History of Apple Pie are giving bands a good name” - Guardian Band of The Day

“A mesmerizing live band” – Loud &Quiet

“There is a strong case for this London five – piece as your next band to fall in love with” – The Sunday Times

“The tunes are excellent throughout , the ‘Pie are pretty hot” – Q Magazine

“Sugar sweet, but they’ve got enough crunch to be very tasty indeed” – Time Out

“they add girl – pop touches to the fuzz - laden sound to winning effect” - NME

Centered around the songwriting (and romantic) partnership of lead guitarist Jerome Watson and singer Stephanie Min, the band spent last year racing round the UK as main support on tour for both The Drums and Male Bonding, and blowing apart festival crowds at Field Day, 1234, SWN and Amsterdam’s London Calling. Their songs, a high school locker-full of big tunes, are self-described as ‘hypothetical, sugar-coated situations’ and made pretty much the perfect accompaniment to the summer haze. Of these, indie breeze-outs ‘You’re So Cool’ and ‘Mallory’ [Roundtable] were released as singles, both of which promptly sold out. Accompanied with coy videos, beamed in from a confectionary other-world under waves of magnetic distortion, these were followed-up in December with a split 7"with the similarly inclined talents of Gross Magic, Novella and Echo Lake [Marshall Teller].

2012 and the band are very busy indeed. Having long been on the rolodexes of UK taste-makers, they featured as one of The Fly magazine's Ones to Watch 2012 before playing a sold-out show for HMV’s Next Big Thing, the Roundhouse’s ‘Roundhouse Rising’, jetting off to Rome, Tanned Tin in Spain, the ‘notorious industry fest’ Eurosonic Noorderslaagin Groningen, Holland and being hand-picked by Graham Coxon to support him at HMV Forum.

Wherever they’ve touched down the band have been met with a rapturous reception and Stephanie says she’s been overwhelmed by the feedback.

‘People realized we were a lot noisier than they thought from hearing the initial demos. We've honed our sound in the last year and the set is really tight.’

Having now played over 150 shows and keeping our ears pricked with singles Stephanie and Jerome, with Kelly Lee Owens, James, and Aslam on bass, drums and guitar duties, set about writing and recording a debut LP entitled ‘Out Of View’ for London based label Marshall Teller Records.

Recorded in London over the Autumn months, the album was self produced by Jerome, mixed by Charles ‘Chicky’ Reeves and engineered by Joshua Third of The Horrors, who also adds his unique guitar sound to the albums closer ‘Before You Reach The End’.

Released in January 2013 and featuring ten tracks including their critically acclaimed and sold out singles ‘Do It Wrong’, ‘Mallory’ and ‘You’re So Cool’. ‘Out Of View’ sees the band take expansive and very exciting leaps with the new recordings. The infectious fuzzy pop sound of those early singles has been crafted and developed and they have taken the guitar aesthetic of their heroes - Sonic Youth, Radiohead and Blur, into new and glorious territories. Full of their trademark bittersweet tales of medicated teenage heartache and the psychedelic rain of slacker-genius guitar chops from Jerome’s home made pedal board, but the band have really come of age and the result is a truly memorable and exhilarating guitar pop album.

Their McGuffin-esque name, meaningless and supremely Google-able, has attracted comment from everyone from Liam Gallagher to NME editors and left the UK press searching for further culinary metaphors. Peeling that fuss back reveals a band serious and ready to push alternative guitar pop in new directions for a few years to come.

They’re currently in the studio putting the finishing touches to their eagerly awaited second album which is due for release next year. The band, who spent a successful Summer playing festivals both here and across Europe, will also set off to the States for the first time next month to play the CMJ Festival in New York between 15-19 October.