Thrive is a cutting edge Hybrid Rock/Reggae group based out of Santa Cruz California. Working with groups like: Rootz Underground, SOJA, One Drop, Ooklah The Moc, Anthony B., and many others, Thrive is poised to become the next great California Rock / Reggae band.


Hybrid Reggae/Rock band Thrive is pioneering a unique sound in the ever-growing genre of Reggae/Rock music. In a world where materialistic and careless attitudes prevail, Thrive is carving a positive, new musical niche within multiple musical markets.
"We've worked hard to maintain our originality" says guitarist/vocalist Aaron Borowitz who founded the group in early 2008. "Each Member has such different taste in music and that translates through our sound".
Thrive is the collaboration of the musical talents of Aaron Borowitz, Kenneth Rogers, Greg Medieros, and Matt O'Connor. In just two years, Thrive has shared the stage with great performers like SOJA, Tribal Seeds, Rootz Underground, Ooklah The Moc, Prezident Brown, Rebelution, Anthony B, The Dirty Heads and many others all over California and Hawaii. While performing at many venues , Thrive is working to build their fan base, meet other musicians, and branch out into other genres. In addition, Thrive is working with local clothing sponsor "California Roots" for their merchandise to promote their brand.
2010 is projected to be a great year for Thrive as they have several regional tours in the works as well as the release of their new "Counterculture EP". Songs like "Sweet Love" and "If I Want To" are now playing on Hawaii radio stations like Oahu's Island 98.5 and Maui's Q103. Thrive looks forward to seeing where the world of music can take them next, and what positive things they will be able to accomplish along the way. Thrive is presently touring in support of their new "Counterculture EP", the first full length Thrive album "Gratitude Attitude" will be released late August.


Thrive has one 12 track cd available on cdbaby and itunes,

and their new Countercultrure EP was just released in January.

First Full Length Album "Gratitude Attitude" coming in the Fall.

Set List

we can play for 2 or more hours mostly original material with a few good reggae covers.

we pride ourselves on not using inappropriate language during live shows as well.