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Grand Hustle/Atlantic recording artist T.I. was among the multiple winners at Sunday night’s 49th Annual Grammy Awards, taking home two of the event’s most prestigious trophies.

T.I. was the undisputed king of the Grammy’s Rap division, scoring the “Best Rap Solo Performance” award for his smash single, “What You Know.” The ATL-based superstar also received an additional prize for “Best Rap/Sung Collaboration,” marking his alliance with Justin Timberlake on the #1 hit, “My Love.” The duo’s live performance of the track with “My Grammy Moment” winner Robyn Troup was hailed as one of the evening’s true highlights.

The twin Grammy’s cap off an incredible 2006-7 awards season for T.I., following his triumphs at last year’s BET Awards, BET Hip-Hop Awards, and Billboard Music Awards.

“T.I. vs. T.I.P.,” the eagerly awaited follow-up to 2006’s RIAA platinum-certified, Billboard 200-topping smash, “KING,” will be released this summer. XXL Magazine recently ranked the upcoming collection as one of its two most anticipated albums of 2007.
- Press Release


Grand Hustle/Atlantic recording artist T.I. and General Motors Corp. have united for a major promotional blitz celebrating the new Chevrolet Impala SS. The multi-million dollar campaign confirms the Grammy Award-winning rap superstar’s status as one of the most visible and influential artists in modern hip-hop.

The promotion – created in association with Translation Consultation & Brand Imaging, a New York City-based brand marketing firm headed by founder and Chief Creative Officer Steve Stoute – kicked off late last year with the companion video for T.I.’s top 10 rap smash, “Top Back (Remix).” The clip – which was a #1 rotation hit at BET and the MTV networks – featured a number of vintage and current Chevys.

A trio of commercials co-starring T.I. and the new Impala SS followed in early 2007, the first created using footage from the smash “Top Back (Remix)” video. A second commercial, entitled “Infield,” effectively merged two of America’s biggest cultural phenomena – hip-hop and motorsports – by bringing together T.I. and NASCAR legends Dale Earnhardt Jr. and Tony Stewart. The campaign’s third installment, dubbed “Ain’t We Got Love,” made its debut during the 2007 Super Bowl festivities and featured an all-star cast including T.I., Earnhardt Jr., Mary J. Blige, and Big N’ Rich.

“Together, the Chevy brand team and Translation have displayed true creativity and vision in partnering with T.I.,” said Camille Hackney, Atlantic Senior Vice-President of Brand Partnerships and Commercial Licensing. “This is only the beginning of a relationship that is sure to lead to more innovative concepts and pioneering ideas. T.I. and Atlantic are looking forward to expanding our partnership with Chevy and Translation in the coming months.”

“I believe that T.I. represents a mindset shared by many young adults, regardless of gender and race,” said Translation founder Steve Stoute. “Chevy is a brand that represents a voice of American Revolution, and T.I. shares some of those same values. The campaign has been very successful, as people have paid attention to the diverse usage of songs from country to hip-hop. Having T.I. represent the hip-hop perspective was the only choice that Translation felt would be solid and authentic.”

The success of the Chevrolet promotion marks the beginning of what looks to be T.I.’s biggest year to date. The ATL-based superstar was the king of February’s 49th Annual Grammy Awards, scoring the “Best Rap Solo Performance” award for his smash single, “What You Know.” T.I. also received an additional prize for “Best Rap/Sung Collaboration,” marking his alliance with Justin Timberlake on the #1 hit, “My Love.” The twin Grammys capped off an incredible 2006-07 awards season for T.I., following his triumphs at last year’s BET Awards, BET Hip-Hop Awards, and Billboard Music Awards.

“T.I. vs. TIP,” the eagerly awaited follow-up to 2006’s RIAA double-platinum, Billboard 200-topping smash, “KING,” is slated for release on July 3rd. Recently ranked by XXL Magazine as one of the most anticipated releases of 2007, the album will feature a star-studded line-up of guests, including Justin Timberlake, Eminem, R. Kelly, Nelly, Akon, and Lil' Wayne. The production roster is equally impressive, with contributions from such studio luminaries as Timbaland, Scott Storch, Mannie Fresh, Wyclef Jean, Danjahandz, and Just Blaze.

Later this year, T.I. will follow his acclaimed big-screen acting debut in last year’s ATL by co-starring in what is among 2007’s most anticipated new films, American Gangster. Due November 2nd, the Ridley Scott-directed crime drama will see T.I. sharing the screen with Denzel Washington and Russell Crowe. A slate of further projects – via T.I.’s own Grand Hustle Films – will be announced in the coming weeks.


2001 I'm Serious
2003 Trap Muzik
2004 Urban Legend
2006 King
2007 T.I. vs. T.I.P. (Out in July)

* What You Wanna
* What You Know
* Live in the Sky (ft. Jamie Foxx)



Father, astute businessman, fashion icon, King of the South, future Hollywood A-Lister, and hip-hop standard bearer. With all these titles, no wonder Atlanta, GA native Clifford Harris needs two monikers to tell his whole story. And with the release of the year’s most anticipated rap album, T.I. vs T.I.P., we get both sides of one of contemporary music’s most compelling characters.

“It’s really a conceptual LP,” T.I. explains. “Some would say I have a dual personality: calm, cool, collected one minute, and ready to take somebody who violates’ head off the next. I’m just taking the time out to illustrate both my personas. T.I. is definitely more laid back, more on the business side; he’s a more suave cat. He came out on songs like ‘Let’s Get Away,’ ‘Why You Wanna,’ and ‘Get Loose.’ Tip, that’s a cat that’s somewhat of a loose cannon. He’s been reflected on records like ‘U Don’t Know Me,’ ‘Bring Em Out,’ ‘Rubber Band Man,’ even ‘Soldier’ with Destiny’s Child.”

In reality, for those who really know him, T.I. has been called Tip way longer than he has by the stage name the world is familiar with. Tip is the name he’s had since he was a child. It wasn’t until later in life, when he signed his first record deal with Arista Records, that he had to drop the ‘P’ and switch to T.I. – because the label was also home to the more established MC at the time, Q-Tip, from the legendary rap group A Tribe Called Quest.

Since his 2001 debut LP, I’m Serious, T.I. has become one of the rare hip-hop artists who can not only say that his fan base and his record sales have increased with each new release, but that the critical accolades have continued to flow as well. His hard work and consistency was finally recognized earlier this year with the most high-profile nods of praise in his career so far – a pair of Grammy Awards.

In 2006, T.I. – who was given the nickname King of the South by fans and his peers years ago – graduated to the next level of royalty, King of Rap. His fourth Grand Hustle/Atlantic album in five years, King, was by far the top-selling hip-hop album of the year and if you had an ear to the streets, undoubtedly the most-played. At the same time, Tip proved to be just as potent a guest star, with cameos that dominated radio and music video outlets, including his appearance on Justin Timberlake’s Grammy-winning “My Love.”

If you ask the thought-provoking MC if he’s satisfied with his success, he’ll tell you it’s not enough. Yes, he is grateful for all the support, but he still feels he has way more to offer and is far from being content. T.I. vs T.I.P. is his most eclectic project to date and finds the rap icon at the apex of lyrical skill. The album is broken into three parts. Songs by Tip open up the opus, then records by T.I. take center stage. Towards the end, the listener has a front row seat to one of the great epic sparring matches ever, as both T.I. and Tip are featured together. Along the way, both T.I. and Tip enlist such friends as Eminem, Jay-Z, Andre 3000, Justin Timberlake, Timberland, Ciara, and Wyclef as tag team partners.

The first single, “Big Things Poppin’ (Do It),” is a Mannie Fresh production – a brash anthem that trumpets Tip’s triumphs and puts everything inconsequential to rest.

“Big sh—poppin and little sh—stopping,” Tip declares, bringing a level of energy paramount to his and Fresh’s previous hit collabos like “Top Back.” “Do it like a ball player when you see me ballin…,” he adds on the song. “…Pullin’ out that pistol nigga, who you think you finnin to scare, 20 rounds of missiles will have you pissin’ in your underwear.”

“Basically, I’m just telling people that everything I do or I say I’m going to do, I back up. There are a lot of individuals out there who can’t say the same. Also, after all the success I have attained for myself, there are still some people out there who want to doubt me, which is cool, but I love to shut them up.”

Almost a definite second single is “U Know What It Is,” which has Tip teaming up with the tenured, versatile maestro, Wyclef Jean. Rich with Jean’s Caribbean bravado and Tip’s trap-instilled poise, the track infuses Down South bounce with a worldly look that will undoubtedly shake the clubs to their foundations this summer.

Meanwhile, “Swagger,” another Wyclef production, gives a lesson on what separates T.I. from everyone else, his mojo so to speak. “You couldn’t duplicate this if I told you how to,” he raps.

Khao, who came up with the track for “Why You Wanna,” from King, helms the beat on “Life of the Party,” where T.I. reflects on his rowdier days and tells of his modern-day tribulations of shaking off haters and ducking riff raff just to enjoy himself when he goes out.

Other producers contributing to the project include Danja, Street Runner, and even Tip himself. “I’ve done a few tracks for my previous albums that some people may or may not have noticed, but