Trete Lo
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Trete Lo

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The best kept secret in music

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Still working on that hot first release.

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Bio

“What else has to happen before I blow and become a major factor in the Entertainment industry?” This is a question that Trete Lo (pronounced Trait Low) asked himself recently. With all the cards beginning to be stacked in Trete Lo’s favor, he definitely knows how to play the game. Trete Lo started as a Louisiana rapper, then a local published author and now a soon to be national published author. Mo Words Publishing will release his first book in 2005 under the title “Dead Soul, The Realest Story That Ever Lived.” Also Trete Lo co- stars in a soon to be released independent film directed by Tara Davis who made her directorial debut in Lil Troy’s, “Wanna be a Baller” film. Tara’s new film is called “Trying to Maintain,” where Trete Lo plays Big Hurt, a ruthless Houston record Executive that tries to stop an up and coming superstar from flourishing in the rap business. If that’s not enough, Trete Lo is working on an album called “The Martyr.” Trete Lo plans on harnessing a distribution deal and collaborating with a couple of major artist in the Hip- Hop Community. With equally profound talent in writing, acting and hip-hop, Trete Lo inevitably will become hip hop’s new hot commodity.

Like many other rap artist, Trete Lo started out winning first place as DJ Stable Tee in all of Monroe Louisiana’s talent shows in 1994. After winning first place in four shows in a row, Trete lo showed his leadership skills by forming a girl/ boy group called the Lyrical Boom Squad. The group was a local success in the mid-nineties. They opened up for talented artist such as Heavy D. As time and Trete Lo’s talent progressed, he changed his name to Trete Lo. Trete Lo is a mnemonic for “The Reason Everybody’s Time Ends. Life over. Trete Lo went to Grambling State University where he captured an audience on KGRM radio by working only a few hours on Saturday. Soon Commercial radio DJ’s in north Louisiana heard his intro raps on the college show and started soliciting him for rap introductions for their shows. Soon Trete Lo was heard on all the major stations in North Louisiana from Shreveport to Monroe.

While in Shreveport at KMJJ radio station in 1996, on two separate occasions Trete Lo met Southern Legends Eightball & MJG along with UGK. Eightball and Bun B both heard Trete Lo’s music and told him to come to Texas once he had a demo cd together. While Trete Lo recorded the demo at the Grambling radio station, a young producer named Marcus Lee, whom used to produce for Ericka Badu when she attended Grambling State overheard his recordings and introduced him to a local entrepreneur named Travis Kelly. This would later become the interruption that stopped Trete Lo from going to Texas. Travis signed Trete Lo to launch his new label Tipitoe Records. With only mild promotion and spotty radio spins, Trete Lo still managed to sell several thousand records in certain sections of Louisiana, Arkansas, Mississippi and Texas out of the trunk. The record titled “Unorthodox” garnered some mixed tape hits, however the album’s most noted for it’s rendition of Marvin Gayes “Lets get it on.” Trete Lo and another Louisiana native Black Magic persuaded the underground scene in North La to say “Sitting on Chrome.”

Later Trete Lo mildly pursued an acting career, landing his first role in Grambling’s first sitcom GIA (Grambling Internal Agent). Trete Lo played Michael, the villain, where he was labeled best actor by the show’s audience and other cast members. In 2002, Trete Lo landed a serious role in the historical Strand theatre’s play called “Don’t Nobody Tell Me to be Quiet.” In the Play directed by Nzinga Queli, Trete Lo played an African Native who got aids from an American woman. Trete Lo went on to the local publishing industry and published the first poetry and short story magazine in North Louisiana. “More than Words” Magazine did exceptional locally and attracted Local National Chains like B. Dalton Bookstore. Trete Lo sold a few hundred magazines every month at three dollars each. Advertising topped out at a couple thousand monthly and because of its unique way of being distributed, “More than Words” gained an estimated 5000 readers. However, Trete Lo ceased publishing in order to achieve full color and is now contemplating selling to a major publishing company.

Trete Lo has done a lot of good things to help others in the Southwest Region and hopes to do even more nationally. Trete Lo’s latest project is the novel “Dead Soul” and another album called “The Martyr,” which he plans to land a distribution deal through the success of his new book. If hip-hop is at a standstill, Trete Lo definitely is the next level. Trete Lo is just the maturity that hip-hop needs.