Tylerhipnosis
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Tylerhipnosis

Oklahoma City, Oklahoma, United States | Established. Jan 01, 2001 | INDIE

Oklahoma City, Oklahoma, United States | INDIE
Established on Jan, 2001
Band Hip Hop Trip-hop

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"Tyler Hipnosis 40s and Shortys (self-released)"

Tyler Hipnosis is a 21-year-old producer, engineer and rapper from Durham who realizes how fruitless or fruitful that declaration can be. "Durham's on the map so we might as well keep it there/ If you can make it here, you can make it anywhere," he raps on "Fireworks," one of the sharpest cuts from his self-made debut, 40s and Shortys. Such ambition and expectation comes sobered quickly. Three tracks later, Hipnosis sings over bagpipe samples and scattershot production: "Everybody wants to make music these days/ Everybody wants to be a star."

In part for that reason, 40s and Shortys works to be more than just another hip-hop album for either underground huddles or mainstream masses, hoping to meet a common ground of imagination and accessibility. It's successful in chunks: Hipnosis pits flips about the pools of money and women that surely will belong to him against ideas about the importance of history and the value of being himselfa young, ambitious black man making his own music in this decade. His mainstream nods ensure mighty boom-bap beats not far removed from 9th Wonder's iterated soul samples but with a stronger snare pop. Simultaneously, Hipnosis' roving imagination allows him to open a track with seven seconds of noise and deliver an entire song about trying to get a drink at the bar over a beat muffled to sound like a music box or to sample his own vocal hook about how good hooks are hard to find.

That's Hipnosis at his best, all nerdy swagger and grinning charm. As he tells people about the money he'll make or that he's in the "next" queue for the world's iPod playlist, he confesses that the glow of a beautiful girl makes his knees shake "like a third-grade erection." Or, tracks before digressing on a meta-social question about the implications of a colorless world, he delivers this brilliantly mixed message: "When I say I'm in the lab, that's really where I'm at/ Doing scientific method-based experiments/ And my point is proven if anyone is hearing this."

Editingor, properly, 40s and Shortys' lack of itis Hipnosis' hurdle here. At 16 tracks and 46 minutes, entire sections of this debut could be excised, while others could be tightened and perhaps rerecorded so that a handful of conspicuous missteps wouldn't interfere with his plenty-clever rhymes and oft-capable beats. But think of this as Hipnosis's bullpen: He's hand-printed and pressed every copy, so this is his experiment, his planning phase. He's not looking for fame yet. He knows a lot of work should go into having that. - Indy Week


Discography

The Ear Opener (2001)
40s and Shortys (2007)
Ty the GOAT (2007)
Robotics I EP (2009)
Robotics II EP (2009)
Respect the Craft (2009)
Robotics III: AI EP (2012)
Did You Hear That New (2014)
MC (2017)

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Bio

The complex story of Tylerhipnosis (producer, DJ, emcee, world class audio engineer) can be heard in his song The Records, which was featured on his debut album The Ear Opener (2001). The Ear Opener was recorded while he was in attendance at NC School of the Arts with a focus on Sound Design. Following his debut album, Tyler dropped a plethora of mixtapes. In 2007, the very fun 40's and Shortys with its "plenty-clever rhymes and oft-capable beats (Currin https://indyweek.com/music/features/tyler-hipnosis/) was released. 2009 was a breakout year for Tyler, having released Ty the Goat, Robotics I, Robotics II and the acclaimed Respect the Craft, which featured Grammy nominated artists Phontè of Little Brother and Rapsody before her huge breakout success, on the track Gotta Do. This year would solidify him as a producer and emcee. It wasn't until 2011 before Tyler released another album, Robotics III, having undergone major changes in his life in the time between, marrying his beautiful wife Alicia and having his first child. In 2014, Tyler dropped the critically acclaimed album, "Did You Hear that New" featuring the hit single When My Name Gets Hot. The album also features the debut appearance of Alex Aff on the track with the PBS Emmy Award winning show The Beat Making Lab founder Pierce Freelon. Tyler's most recent album "MC" was released in 2017 on the Indy label AR Records. "MC" incorporates smooth beats and "woke" messages which have further bring us into awareness of Tyler's current level of skill and expertise.

With a love for sound Tyler's professional career put him at the center of being a key component in crafting the sound of the current generation. Tyler has played a Key role in music history by providing his skills for festivals like "Afro Punk," Moog Music's flagship event, "Moogfest," and ATL's premier EDM fest "imagine," among many others. Tyler takes his skills back to the stage with a high energy and electrifying performance- be on the look out for his forth coming Album release.