VISHNO
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VISHNO

Boston, Massachusetts, United States | Established. Jan 01, 2014 | SELF

Boston, Massachusetts, United States | SELF
Established on Jan, 2014
Band Pop EDM

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Jul
26
VISHNO @ Cafe 939

Boston, Massachusetts, United States

Boston, Massachusetts, United States

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Bio

Pioneering EDM Pop Music act Vishno ties together transcendent DJ culture, real-time virtuoso musicality, and philosophically linked brand sponsors in an unprecedented lifestyle marketing experience. The innovative creative vehicle, Vishno, just may become the model for artistic autonomy in the new music business era.

Vishno is a thorough partnership between singer/songwriter/guitarist V! and award-winning producer and artist manager Jordan Tishler, of Digital Bear Entertainment (Brittney Spears, Kevin Lyttle, Birdsongs of the Mesozoic). The brainchild of over 13 years of planning and field trial at Digital Bear Entertainment, Vishno marries art with commerce at its core, promoting deep brand recognition for the tastefully selected companies that support the euphoric Vishno Live Life to the Max ethos.

Creative focus in Vishno is on V! an esteemed music business veteran, having previously worked with Usher, Jennifer Hudson, Britney Spears, Alicia Keys, Shakira, and Michael Jackson.

V! is a Berklee College Of Music graduate with a playfully refined aesthetic that invigorates time-honored songcraft with the infectious pulse coursing through contemporary dance music. In performance and presentation, Vishno functions like a DJ at dance club; its that mystical presence spurring the sweat-drenched night out. I grew up playing rock music, I love Led Zeppelin and Pink Floyd, but in rock clubs people dont really dance. I wanted to do something where everyone is dancing and having a blast, V! says.

Sleekly bumping tracks like Hooked, Revolution, and Heartbeat are life affirming and anthemic, brimming with rugged beats, big swaggering glam-rock guitars, and powerful nightlife slogans. The chorus on Heartbeat is a manifesto of V!s lifeline commitment to his art, he sings: All my heart is beating down on the dance floor/Beating down on the dance floor/Look around, all around, everybodys looking for more/Than my heart on the dance floor.

Upon graduating Berklee College Of Music, V! became an assistant music director writing arrangements for modern musics biggest stars. One highlight from this era is working for Michael Jackson on MJs 30th Anniversary Shows at Madison Square Gardens. I remember at rehearsal Michael walked in with his brothers, and they were just chasing each other around the hall like siblings do, roughhousing. It was so touching, you always think of him as beyond human, but here he was so human and lighthearted, V! recalls.

Inspired to broaden his horizons in the business world, V! pursued an MBA at Babson College and focused on Entrepreneurship. Producing technology conferences for Silicon Valley startups was V!s next venture, and an opportunity to marry his new business skills with performance experience. Joining a cover band rekindled his love for performing music, and V! had the epiphany that he wanted to marry music with business in a new way. By way of a video interview project on music producers, V! then met Producer/Manager Jordan Tishler of Digital Bear Entertainment whose business model would produce the nucleus for that union. Vishno is the culmination that combines groundbreaking Pop/EDM artistry with highly progressive business savvy.

Vishno performances are events mixing music and lifestyle branding much like Lollapalooza and Bonnaroo. Vishno is a thought leader expanding how artists support their muse, how music fans experience popular culture, and how brands market their products. The paradigm is a fluidly soulful confluence of art and commerce where musicians and brands support each others spirited creativity. V! sums it up this way: Philosophically, Vishnos Live Life to the Max! (LLTTM) aims to provoke people to break free from the mundane by putting them in touch with their emotions and the decisions they make in a dramatic way.

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