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The best kept secret in music


"Press Quotes"

In the Press


“ViV is a quality act; its musicians have played with Blues Traveler and Ryan Adams, and they get the crowd hopping with their straight-ahead rock tunes and boundless energy.”
The Wave, January 16-29, 2003

“They are, simply, ViV. The lyricism alone is worth hearing, but they’re also able to change their sound to keep a crowd interested. Sometimes straight-up acoustic, sometimes a bit Pink Floydish, always melodic – they’re onto something.”
Vail Daily, September 19, 2002

“This is a group that knows how to be experimental and commercially (read melodically) appealing at the same time. If I have to pick one unheard-of band to break out in 2002, ViV is it.”
San Jose Mercury News, January 2, 2002

“ViV is a mysterious quintet, specializing in multi-guitar-textured alt-rock power-pop not far removed from vintage Radiohead Brit-isms, with a little all-American Tom Petty grit tossed in for traction.”
Salt Lake City Weekly, November 22, 2001

“Things look bright on ViV’s horizon. With the direction things have been heading for this Bay Area band, it seems that ViV isn’t stopping by Aspen on their way around Colorado, but rather on their way to becoming one of the major bands of tomorrow.”
Aspen Daily News, November 15, 2001

“And with a British pop stride in the shoes of American rock, the quintet from San Francisco appears destined to appear on VH1’s ‘Behind the Music.’”
Jackson Hole Guide & News, February 6, 2001

ViV and a Movie

“If mental stimulation were a weapon, the organizers would be very, very dangerous guys.”
SF Weekly, July 30, 2003

“Each week, [ViV and a Movie] features new artists, films and bands. It is, overall, an amazing feat of dedication, passion and intense organizational skill.”
San Francisco Downtown, June 2003

“The constants [at ViV and a Movie] are a genuinely supportive environment for local artists and the innovative music of band in residence ViV.”
SF Bay Guardian, February 3, 2003

“In a city with so much musical talent, it’s the artwork and films that really make ViV stand out.”
The Wave, January 16-29, 2003
- Various Publications

"Flawed Sound bite reviews"

Flawed Sound bite reviews

"If you're a ViV fan, you'll love where the band is going with this record; If not, you'll still love where the band is going with this record."
Rob Hotchkiss, Train, February, 2004

“I think the music has a really great vibe, very cool melodies and catchy hooks.”

Tom Luce of the Band Luce, February, 2004

“The cover of your CD should be the little guy jumping out of his movie seat from the Pink section.”

John Carter former Vice President of A&R, Island Records, Manager with W.F. Leopold Management February, 2004

"Tremendous! This album is a true piece of art, with no less than 6 radio hits!"

Dave Precheur, Blues Traveler, Co-founder of H.O.R.D.E Festival, February, 2004

“ViV makes the White Stripes look like Pussies”

Chuck Prophet, February, 2004

"The new music ViV is sharing with the world is bright and pleasing to the ears, it's nice to hear melodies... there is so much crap out there, this ain't crap. Can I say crap?"

Renee Richardson - KFOG 104.5 FM Morning show, February, 2004

- Different Peeps

"Flawed 4.5 stars"



Label: Ten Toes Over (2004)

4.5 Stars

The sophomore release from San Francisco alt-rock band ViV, Flawed, is one of the best things to happen to my CD player in quite some time. While the major
labels keep merging and focusing on a select few artists, the streets have become flooded with more great bands than ever, and ViV is one of them. While there is a
Pete-Yorn-meets-Foo-Fighters current running through their music, there is also a Brit-pop melodic sensibility and feel-good factor that can’t be measured on star
ratings alone.

“Friends” starts out with crunching guitars and lush harmonies, and is a perfectly crafted pop tune. Lead singer Matt Ostrander has one of those voices that’s made
for modern rock radio, and that is most evident on “Did I,” my pick for best song here. The title track has an Americana flavor, courtesy of some cool slide guitar
and “Suzanne’s One Good Eye” sounds like Pete Yorn fronting Neil Young’s band. “Bob Dylan Said So” is a lyrically intriguing pop diddy, and “Shine” has some
cool production value with guitars that seem to come from everywhere amid slick drum loops and sweet vocal harmonies. “Suffer” is one of those songs that moves
along slowly, but draws you in like a piece of meat luring a dog, and is equally haunting and beautiful.

By the time you reach the last track, “Out of the Rain,” it’s evident that Flawed has one thing that most records lack—you can actually listen to the whole thing. I
found myself going back to the beginning time and again and never tiring of it. There are artists like John Mayer and Norah Jones that have come along in the last
few years and made the jump from average Joe to pop icon. ViV is a band that, armed with a great new record, has that kind of potential. Hopefully they will
make me say I told you so.

- Michael J. Media Group


Viv- White Album Release 2001
ViV- "Flawed" released 2004


Feeling a bit camera shy


Who Is ViV?

Gifted with great musical talent and undeniably great songs, ViV is an infectious group. Since the formation of the band in 2001, ViV has rapidly grown a cult following nationwide. Singer/Songwriter Matt Ostrander is joined by Steve Bowman (Counting Crows, Third Eye Blind) on drums, Justus Dobrin on keys, Mike Fiorentino on violin, mandolin and guitar, Erik Semo on bass and vocals to create a unique blend of music that is rich and deep with American and British influences. With the release of their sophomore album “Flawed”, Viv is constantly touring nationwide in the United States promoting and building their fan base… The album has tracks produced by David Cole (Melissa Ethridge, Cake), Adam Rossi (Luce), Thom Canova and by the band themselves. Rounding out the great musicians on Flawed are appearances by Dave Immergluck (Counting Crows) and Bruce Kaphan (American Music Club).

Some of ViV’s accomplishments include:

Songs Licensed summer 2004:

ESPN's Offshore Extreme
MTV Real World
MTV Road Rules
MTV Extreme
Queer Eye For The Straight Guy
Frontier Airlines - Sky Blue Program
"See This Movie" A movie by Joe Smith and the Makers of American Pie.
Flawed is currently getting airplay on the following Major Radio Stations:

Chosen by Comcast Cable / Pay Per View for a live Concert Filming on February 6th, 2004 for nationwide U.S. release

Featured on KFOG 104.5 Local Scene as an up and coming artist to watch in 2004

December of 2003 added to major motion picture soundtrack for the film "see this movie" by Joe Smith and the producers of American Pie

Current play on 200+ college radio stations in the US and Canada

Winner 30 Best Bands Contest on 450,000 song downloads since 1/1/03.

Invited: Sundance Film Festival 2003.

7,000 copies of their 1st album sold.

Development of ViV and A Movie and Revival Music Festival - more info at

Numerous T.V and Radio performances…

Some album appearances include:

Amp 6 Pack compilation (Pepsi Co.)

Decent Exposure Vol. 2

Nadine’s wild weekend compilation compilation

Freeway entertainment compilation

ViV can be seen touring the east coast and west coast regularly.

Joe Schuld