Vivienne

-- Pathmark signs on to sponsor breakthrough Dominican R&B Singer, Vivienne, in the 15th Annual Bronx Dominican Day Parade on July 18th. Vivienne is the first R&B singer to perform in the parade, setting a precedent and introducing a popular musical genre to Dominicans --
NEW YORK, NY, July 6, 2004 – Pathmark signs on to sponsor Dominican R&B singer, Vivienne, in the 15th Annual Bronx Dominican Day Parade on July 18th, 2004. The parade will begin on East Tremont Avenue and Grand Concourse at 11am. Vivienne is among a select group of artists who will also be performing in a pre-parade concert on July 17th. The sexy siren will be the first Dominican R&B singer to perform in this annual event, breaking through the industry’s R&B genre and establishing her as a role model for the Dominican community. Among other songs, Vivienne will perform her latest single “Hold Me Down” which has attracted the attention of the music industry’s key players and has become a regular on the playlist of leading DJ’s from radio and nightlife. “It is off the hook, I am gonna play it for 50!” said Tony Yayo of G-Unit upon hearing this upbeat and catchy single.
The Bronx Dominican Day Parade is one of the biggest annual events for the Dominican community in the U.S., it is a platform of pride and recognition for Dominicans. In 2003, the Bronx Dominican Day Parade attracted 1,200,000 attendees and this year event planners expect 2,000,000. The parade will include live broadcasts on NYC TV Channel 74, Bronxnet Channels 67, 68, 69 and 70 and in the Dominican Republic by Digital 15, Telemicro Channel 5 and Microvission Dominicana Channel 10. Print outlet coverage includes the Daily News, Hoy, El Diario La Prensa, La republica, El Taxista News, El Vocero de Puerto Rico and many other outlets in the Latin community.
Vivienne’s performance in the parade is one of many events she will be performing in over the summer. Warranting demand from New York City to Miami, this sultry and tenacious artist will be performing in Lazy Boy Productions’ annual summer blast on July 31st in a private Hamptons mansion, followed by a live performance August 8th on Miami’s hottest Latin television show, Mun2’s “The Roof.” By invite only, Lazy Boy’s party will entertain 2,000 VIP guests representing trendsetters from fashion, sports, marketing, advertising, public relations and other influential industries. Hot 97.1’s own DJ Enuff and Nice & Smooth will add to the evening’s entertainment.
A unique and gifted talent, Vivienne is on her way to superstardom as an R&B performer. “Vivienne’s performance at our pre-party this year at Show Nightclub was beyond our expectations. Over the span of my career, I have held events with the music industry’s top talent for such clients as The New York Yankees and Miller, I have never seen an artist captivate and motivate the audience as powerfully as Vivienne. With her combination of talent, beauty and charisma, I am confident she will be the industry’s next big thing and I will say ‘I knew her when…’ ” said John Lim, Founder of OnSite Marketing (www.onsitemarketing.net ).
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- PR Web

-- R&B’s rising Dominican artist, Vivienne, is exploding on the Miami scene. Vivienne will be performing live on Mun2’s “The Roof” on August 19th followed by the CD Release Party of her popular single “Hold Me Down” at South Beach’s urban trendy nightspot, Pearl, on August 21st. --
NEW YORK, NY, August 9, 2004 – R&B’s rising Dominican artist, Vivienne, prepares to explode on the Miami scene with a live performance on Mun2’s “The Roof” on August 19th. On Saturday, August 21st , she is holding the release party for her popular single “Hold Me Down” at South Beach nightspot, Pearl. Sponsored by Oro Azul Tequila and hosted by Empire Events, Vivienne’s release party is attracting Miami’s finest partygoers and media. The first 400 attendees will receive gift bags with a copy of “Hold Me Down”, a surprise from Oro Azul Tequila, a Lincoln Road Magazine and an invitation to Miami’s popular Soulfrito Urban Latin Music Festival held on November 7th which attracts an audience up to 15,000 people.
“Hold Me Down” is a favorite the industry’s hottest DJ’s from DJ Reach and Carl Blaze in NYC to DJ Irie and DJ Radamas in South Beach, among dozens of other prominent R&B and Hip-Hop DJ’s in the U.S. who have the single on continuous rotation covering upstate New York, New York City, Philadelphia, Washington D.C., Virginia, and Miami. “Hold Me Down” is scheduled to go on multiple mixed CD’s this fall with distribution in the U.S. and overseas. A catchy, upbeat track coupled with Vivienne’s raspy and soulful vocals, “Hold Me Down” is destined for the airwaves. Vivienne’s bookings along the east coast have been reaching from private estate parties in the Hamptons, parades, television shows and the trendiest nightspots. Her most recent performance was in the Manhattan Dominican Day Parade on August 8th along with Tego Calderon and Fragancia, among other popular Latinos.
Since launching her solo career earlier this year, the growth and continuous buzz on Vivienne is more impressive and extensive than the majority of signed artists with big budgets. Staying true to her vision of “building her own buzz” before signing to a label, Vivienne is proving herself as a serious artist with staying power. She joins the ranks of Fat Joe, Pitbull, Ivy Queen and Tego Calderon by proving Latinos play an integral role in the Hip-Hop and R&B genres.
- PR Web