"GENRE"

Genre – Almost There (video)
June 11, 2010 by milwaukeeup

I’ll be honest, I have no idea who Genre is. If you are aware of their story, then you can skip all the reading. For those of you who aren’t up on them as well, they are a rap group in Milwaukee that apparently have been getting looks from places like Grand Hustle. However, the looks they were getting turned out to be just that as no contracts were presented to the group.

I don’t know their story beyond what they’ve presented in the song but I think it’s a bold track to make and it’s honestly awesome to hear. So many people are lying their asses off about how they are making it and here you have a group that is confessing the opposite. Owning what are considered “losses” is what makes people stronger, and this song definitely comes off as being them bouncing back with strength instead of allowing them to be weakened by complaining. I find that refreshing and engaging.

Here is the video for the song that explains the situation. It’s called “Almost There” and was directed by VIBES Multimedia owner A-Boogiano.
- Milwaukee UP

Genre personally impressed me with the Almost There track alone. It seems they took one situation and made a catchy, deep, melodic, lyrical, substance strong, etc. so many categories of hip hop were covered with the track. I ended up feeling like i was almost there with them after listening to the song a few times. A few points in the storyline were repetitive but with the story being facts you almost can't complain about it being consistent. A Stronger lyricist might have been able to add more personal aspects to the story (as the last artist did) but overall i was satisfied with the lyrical content, not impressed but satisfied. The song as a whole however was very impressive the covered three emotions of the storyline with each artist, one being the artist content with his position and willing to keep working, one being the artist who feels let down and is tired of the constant struggle, and one artist taking the angry perspective on the situation. Definitely worth a few listens on your ipod play list Genre has created a blueprint for a lot of local artist to follow with the phrase "be real". This is literally my first listen of the group and i already have a picture of what type of musicians and people they are through quality in depth music. Kudos! - MILWAUKEE MUSIC CLASS

I know that it’s not technically the weekend yet as of the time that I’m posting this (before noon on Friday) but I’m sure the weekend is on everyone’s mind so with THAT in mind I’m going to deliver my newest edition of “It’s The Weekend”.

In keeping with the tradition of providing for you club/trap/crunk for your weekend enjoyment, here is a new video for a new song by Genre…a group that I featured on the blog several weeks ago. The name of the song is “I’m My Own Boss” (directed by Aboogiano, owner of V.I.B.E.S. Multimedia…who also did Genre’s video for “Almost There”).

So until the weekend hits for you, you can listen to this song and daydream about moving keys and being a entrepeneur, and then keep it rolling to the clubs…if Milwaukee isn’t completely flooded by tonight that is. Y’all stay safe out there.
- MILWAUKEE UP

1. First off tell the people a little bit about who you are and where you come from. GENRE: WE GO BY THE NAME “GENRE” FORMELY KNOWN AS “S.M.S”. SCRIPT, MAC, AND SPEED MAKE UP OUR TRIPLE THREAT. ALL BORN AND RAISED IN MILWAUKEE WI, BUT MOSTLY NETWORKED IN CITIES SUCH AS: CHICAGO, IL AND PHOENIX, AZ.
2. When/How did you know you were gonna make hip hop music? SPEED: WHEN I WROTE MY FIRST COUPLE OF VERSES IN THE 7TH GRADE AND PEOPLE STARTED TO BELIEVE IN ME MORE THEN I DID, SO I FIGURED I MIGHT HAVE SOMETHING HERE.
3. What sets you apart from all these other artists out here? SCRIPT: NO DISRESPECT BUT CREATIVITY…… A LOT OF ARTISTS’ OUT HERE LACK IT. FOR THE MOST PART THERE’S A LOT COPYING NO ORIGINALITY SO BY OUR NAME BEING “GENRE” IT STATES WE HAVE OUR OWN STYLE, CLASS, AND VARIETY PUT US IN ANY GENRE AND WE’LL STILL MAKE GOOD MUSIC.
4. What are your goals for 2010?? Beyond? GENRE: A RECORD DEAL AND/OR TO BE THE MOST KNOWN ARTIST TO MAKE GOOD MUSIC FROM MILWAUKEE
5. What has pushed/motivated you to reach the level you’re at now? SCRIPT: THE FANS WHEN THERES PEOPLE WHO BELIEVE IN YOU, YOU HAVE NO CHOICE BUT TO GO HARD.
6. What is it going to take to reach the next level?? SCRIPT: CONSISTENCY
7. What do you contribute to hip-hop culture? SPEED: BRINGING ALL GENRE’S OF MUSIC TO THE HIP HOP CULTURE
8. Do you have anything in the works the people should be lookin out for? GENRE: OUR MIXTAPE ENTITLED “LADIES AND GENTLEMEN” AND MORE VIDEOS


9. Where would i go to preview/listen to and/or buy your music? HTTP://WWW.SONICBIDS.COM/WEAREGENRE, HTTP://WWW.YOUTUBE.COM/GENRETV1
10. What’s in your cd player right now? “IM MY OWN BOSS” BY YOURS TRULY
11. Do you have any collaborations in the works right now? SCRIPT: MOSTLY WORKING ON US RIGHT NOW BUT WE GOT A COUPLE JOINTS POPPIN WITH A FEW NAMES IN THE U.K WE INTERNATIONAL BABY
12. Are there any other local artists you have or would want to work with? SPEED: ANYBODY THAT’S OUT HERE GRINDIN AND HOT ENOUGH TO KEEP UP.
13. What other artists really influenced your style/persona??GENRE: OUTKAST, B.O.B, DRAKE, T.I., JAY-Z, KANYE, AND EMINEM
14. How do you handle all the haters out there? SPEED: BY CONSTANTLY PUTTING OUT BETTER MUSIC THEN THE ARTISTS’ THEY SUPPORT LOL
15. How do you keep things live within the group? SCRIPT: BROTHERLY COMPETITION
16. What would u give as advice to anybody lookin to get into hip-hop? SCRIPT: TRY TO BE AS ORIGINAL AS POSSIBLE, GRIND HARD AND STAND OUT OPPOSED TO FITTING IN.


17. What are some of your most memorable moments in hip hop history? GENRE: WHEN WE WE’RE IN THE PROCESS TO SIGNING A RECORD DEAL, THINGS DIDN’T GO AS PLANNED BUT WE LEARNED FROM IT, IT MADE US STRONGER AND THAT’S SOMETHING WE’LL NEVER FORGET.
18. Live performance is an artists lifeline these days. How do you keep a crowd movin? GENRE: BY PUTTING ON A SHOW, AND NOT JUST RAPPING. ENERGY, AND AGAIN CREATIVITY
19. Any shows in the works you wanna promote quick? SPEED: NOT MUCH LOCALLY BUT A COUPLE OUT OF TOWN VENUES.
20. Do you have any favorite venues or promoters you like workin with? GENRE: STOUDEMIRES, DIAMOND JACKS (PHX AZ), THE TASTE (CHICAGO)
21. Shout outs? GENRE: FIRST OF ALL BIG SHOUTS OUT TO OUR BROTHER/ 3RD MEMBER “MONEY MAC” GONE TIL NOVEMBER WE MOVIN HOMIE, TO THE WHOLE ARIZONA MUSIC BOARD, OUR PROMOTION TEAM OUT IN CHICAGO, OUR PROMO TEAM HERE IN MILWAUKEE, ALL THE FANS MUCH LOVE FROM THE HEART, AND TO ANYBODY WITH A DREAM THAT’S GOING FOR IT AND TO YOU “P.U.N.” OF TOFINO SOUND FOR TAKING THE TIME TO KNOW MORE ABOUT US “GENRE” - TOFINO SOUND