What So Not
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What So Not

Sydney, New South Wales, Australia | INDIE

Sydney, New South Wales, Australia | INDIE
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Still working on that hot first release.

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What So Not are Sydney DJ duo Flume and Emoh Instead.  Although they differ in size, facial hair and physique, both began their destined path to DJ notoriety as humble paper boys with a keen ear for jams.  United by a love of surfing and the sweaty corridors and dancefloors of nightclubs, they set out to create a project inspired by the most universal of feelings: fun.  

This is not to say that there’s not a serious intent going on with their music-making. They first flexed their muscle in 2011 with debut EP ‘7 Dollar Bill’, scoring approval from the likes of Switch and Sinden. Their most recent EP release ‘The Quack’ (out via local legends Sweat It Out and internationally via Skrillex’s label OWSLA) dropped harder than that time Tony Abbott crashed in on Flume’s wave (true story).   It featured guest vocalists/heavyweights Action Bronson, D Mac & Blood Diamonds, clocked up over 450k Soundcloud plays and garnered the attention of fellow electronic heavyweights Diplo, Bauuer and Flosstradamus.

Of lead single ‘High You Are’, Emoh says:

‘’High You Are’ was an experiment. We wanted to take the concept of groove-based house and push it to the extreme. Something that could hold its own, against the biggest 'EDM' hit, without compromising the feel and soul. The power to make people move, not just fist pump.’

And so it did.  People moved their bodies to What So Not’s frenetic DJ shows (spearheaded by Emoh Instead, on occasion joined by Flume) all across the country, firstly on the 2012 triple j House Party tour, then on their own run of 30+ headline dates throughout regional Australia, NZ and various corners of Asia.  Their mad energy and burgeoning fanbase was on hi-vis at their frankly mental headline DJ slot at this year’s Splendour In The Grass.

What So Not’s schedule for the next 6 months is jam-packed.   New EP ‘Jaguar Track/Death Drive’ drops 10 December, with plenty more remixes on the way.   

What So Not play the national Stereosonic Festival this Nov/Dec as well as high profile New Years period slots at New Zealand’s La De Da Festival alongside Asap Rocky, Sydney/Gold Coast festival Shore Thing & Beachlife handpicked by Skrillex himself to support.

What So Not will do their first ever USA and European tours in the first quarter of 2013.