White Cloud

White Cloud is first and foremost a band. They are not a concept, a joke, or an object. They are four musicians who play together. They understand and appreciate the history of their musical forefathers, yet they experience no anxiety of influence. White Cloud is an evolution, a development of sound. Not a sound trying to fit into a previous mold effected or shaped by anything else. - Asterisk SF Magazine

"Taking a page directly out of the garage bible, White Cloud came on second, delivered a high-energy performance, and kicked off the real beginning of this night of noise-rock. Switching instruments, dancing about, and pounding out a wash of sound White Clouds music embodies that 60s garage pursuit of an aesthetic of sloppiness, probably best illustrated in early Kinks recordings. This is not to say in anyway White Cloud were bad, or for that matter not a tight band, their precision lies certainly in their ability to generate this aesthetic dissonance. Things such as the singers slightly off key voice and the muddled fuzzed out sound, which normally might detract, are made to work exactly in White Cloud's favor. Certainly their incredibly high energy on stage doesn't hurt either." - The Deli Magazine SF