World's End Press

World's End Press
Based: Melbourne
For Fans of: Happy Mondays
NME Says: The most coveted opening slot for the summer of 2012 is there's for the taking.
2012 Prediction: Will usher in a new generation of kinky afro'd ravers
Key track: Faithful - NME

WEP WIP
THE Stone Roses. Queen. Primal Scream. Annie Lennox. Black Sabbath. World's End Press. In six months time these six artists will all have something in common: Rockfield Studios in Wales.

Rock(field) City's excitement levels are charting in the red zone after John Parkinson from Melbourne new-wave hiplash disco masters World's End Press phoned through the news at 8am that “next month we're going to record with Tim Goldsworthy (DFA) in Rockfield Studios. I can't believe this is happening,” he says.
“I'm going to record the vocals in Massive Attack's studio in Bristol. It feels like zero to hero,'' he says, sipping on a coffee in the “frosty ambience of Rathdowne Street in Carlton. We couldn’t have got Tim Goldsworthy on board without the network of Liberation and Mushroom,” he says, as if thanking God. You can have that one for free Michael Gudinski.

Goldsworthy of course helped Cut Copy seize the moment when he produced 2008's In Ghost Colours with the savvy trio. World's End Press toured around the country twice with the `Cutters crew and a bromantic bond was formed. It led to Cut Copy's CEO Dan Whitford producing their latest single, the indomitably good Second Day Uptown.
“Second Day Uptown sounds fairly neutral from the outset but there's something about the hook that sticks around a bit which is why we decided to release it as a single,” says Parkinson. The song conjures up an image of Jesus playing Beck in the Devil's Haircut clip. “That would be ‘The Resurrection is now’ lyric,” he laughs. “That’s about feeling messianic about all this cool s—t that’s around, that naïve excitement of coming to a place where there’s heaps of information and distraction and opportunity.”
Expect the line “I’m a man, I’ve got reasonable abilities” to creep into your lexicon soon, irrespective of your gender. This ain’t the clip but it’ll put a dip in your hip.
“The offbeat vibe of the lyrics came to offset the directness of the hook. Thematically it talks about getting distracted and whitewashed in the city when you’ve come from somewhere else,” he says. While they had Whitford’s attention, they made a couple of other songs too.

Wha’happened to them? “They were both experiments. One was a David Bowie Low / Heroes style of recording where you have this motif and you try and make a song out of it. That one’s called Turning World and it was exploratory.
"The other was a very tight song called I Can’t Be Polite About This Anymore that will crop up down the track but it wasn’t right for an introductory single,” says Parkinson.

The quartet follow up their Faithful EP by launching the new single with a national tour. They played a residency at Worker’s Club in Brunswick for a month last year and toured around with Laneway Festival and their Splendour in the Grass and Meredith Festival sets in the last year went down a treat too. A tasty treat.

“We’re happy with the way Second Day Uptown is filtering out, we’ve been premiering new remixes every week and then at the launch we’ll have a 12 inch vinyl, all done up nicely with artwork.” And who has supplied the re-rubs?
“The Slow Hands remix has already been released, we’ve got a Psychemagik remix, by two amazing dudes from London. The one Michael Kucyk has been playing is the Bell Towers remix, it’s like a wonky disco-dub thing, I like it,” Parkinson says.
“We were staggered at (the response). We just went straight for the DJs/producers we wanted, in the vain hope they might say yes and we got a yes back from everyone. We love the Wolf and Lamb guys in New York, Slow Hands being one of them, and if you remember Wang Chun, Psychemagik did an edit of Dance Hall Days and reinvigorated Wang Chun,” he laughs. Not a sentence often uttered at 8.11am to someone still under a doona.

Meanwhile, Parkinson has been praising new local oddities Client Liasion. This is the Whiskey Tango Foxtrot clip of 2012.
“Those two know what they’re doing, they’ve got a clear direction in their heads. We wanted to play with them for our launch but we couldn’t squeeze them on the bill.”
“We're going to have spectacular, stroboscopic lights, cool merchandise like the vinyl and t-shirts and what's more we'll be playing music,” Parkinson spruiks.
“It’s the tightest set we’ve ever put together, OWWW,” he stops. Wha'happened?
“I just spilt my coffee everywhere I’m so excited.”

Email cahillm@news.com.au with the subject heading WORLD’S END PASS for your chance to win one of two double passes to their Corner Hotel show.

Corner Hotel, Richmond with Ben Browning, Romy & Roman Wafers
June 29, www.cornerhotel.com; Rocket Bar, Adelaide with Fishing, Slamagotchi & Alphabette, June 30; Alhambra, Brisbane with YesYou, July 5, Good God, Sydney, July 6, Ben Browning and Olympic Ayres. www.facebook.com/worldsendpress


- Herald Sun

World’s End Press are a band I’ve been waiting to blow-up for a couple of years. Having seen them supporting Cut Copy and opening last year’s Splendour in the Grass Festival, they’re always a huge highlight — a band you’re always happy to turn up early for. After releasing their debut EP Faithful last year, the Melbourne four-piece will be releasing a full-length album later in the year.

The first single off this album is “Second Day Uptown,” recorded with Dan Whitford (the brains behind Cut Copy) and mixed in L.A. by Tony Hoffer (Phoenix, Temper Trap, M83). With that kind of help, it is bound for success, and the guys have turned-out a ridiculously catchy pop-gem. Groove-laden and completely contagious, the production is superb.

If this track is anything to go by, they soon won’t just be on everyone’s “to watch” lists, they’ll be legitimate stars. - Indie Shuffle

Australia has a lot of good music in her. Sadly, America either gets it late or just in time for the song to go onto retirement across the rest of the world. Well, NOT THIS TIME! With a name like World's End Press, you are bound to pay attention to this Aussie quartet from Melbourne. They mix genres from indie rock, to funk, to disco and retro. Gotta' love the creativity in mixing those amazing dancing genres in each song. Every time I listen to their track "Faithful" I have to dance a little. I just can't stand still. The remix of the song is also brilliant. - Off The Radar

Deep in the throes of winter it’s mercifully easy to forget it’s summer somewhere. Enter brightly clad baggy revivalists World’s End Press, currently enjoying the season of sand and surf down under. If you think they sound like they don’t have a care in the world, you’re probably not far off. Jealous yet? - NME