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Los Angeles, California, United States | SELF

Los Angeles, California, United States | SELF
Band Hip Hop Pop


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The Take Off - Mixtape - June 2010
At The End Of The Day - Single- July 2010



The Future of the West, hailing from the streets of Los Angeles and beyond, this two-man hip-hop group composed of Neesin "Y.C." Williams and Craig "Blak" Kelley has emerged on the scene with a talent to rival even the most influential forces in music. The Lakewood High School years that are memorable to some for being filled with drama and life lessons were the years that shaped them into becoming groundbreaking artists. Meeting on the basketball courts, they were drawn to each other through their love of Jay-Z, but quickly turned into band mates on the pursuit of musical success and entrepreneurship. Their two-man squad was quickly expanded to include the likes of 5 other members, known as the C.R.E.A.M. Cru.

As days turned to years, one by one the members left, and left the original two men, Y.C. and Blak, to form their own identity and break into the business as they had entered; with each other. After the disintegration of the C.R.E.A.M. Cru, Y.C. and Blak turned to various producers to develop their sound and make the music they had always envisioned. With inspirations such as Marvin Gaye, Al Green, and Michael Jackson in addition to Jay-Z, they wanted to bring a new life and vitality to the stereotypical west coast hip-hop persona. Eventually, they turned to their own methods, making beats and grinding day and night to carve their own identity. Maybe it wasn't their moment, or the industry wasn't receptive, but the group slowly came to a pause, only to unleash a greater force on the music scene.

In 2007, the duo reunited to form their most influential group to date, Young, Rich and Famous, better known as YRF. Thanks to the guidance of the executives and producers at Drop Squad Entertainment, Dame and Ish, and with the expertise of some of the finest in the business, they have made catchy club favorites such as "Bed Face" and "She's Bad." Both Dame and Ish, also of The Wylde Bunch, molded YRF into developing such hits and an undeniably compelling sound that quickly catapulted them into the leading spot of the Myspace Top 50 unsigned bands in record time. Beyond what is flashy and fly, YRF connects with audiences worldwide through a common thread of family, relationships and wild times. More than being young and talented, Y.C. and Blak brings authenticity back to the west coast hip hop scene through their unique story, fresh lyrics, and undeniable star power. STAY FLY!!!!