BandHip HopAlternative

Y.S. has a unique style that brings Hip Hop back to reality; Southern Revolutionary Hip Hop is more than music, it is a movement.


"My early musical influences included Tupac, Nas, Dre, and Jay-Z" says Pooya, Young Shah; "more recent influences include Immortal Technique and Eminem" says Pooya Eslami, a.k.a. Y.S., Young Shah, Shah.
As an first-generation Persian, Pooya learned life lessons at an early age and went on to become an outstanding athlete, winning 2 state championships with his 6A high school in Alabama. After high school, Pooya headed off to the state of Tennessee after receiving a soccer scholarship. After a career ending injury he decided to leave Tennessee and headed to the University of Alabama-Birmingham. In Birmingham, he began to form a reputation of respect at only 19 years old.

While Pooya felt his desire and talent, he also decided it was important to get his degree, a Marketing B.S. Pooya is now in law school, and has an educated and motivated team who has come together to form It's Real Records. With a business structure in place, Pooya has been able to focus on songwriting and studio sessions. In just a few months Young Shah released his groundbreaking debut album "Affirmative Action." "The Young Shah style is allowing us to create a unique strategic marketing plan," says Brandon Norstedt, manager; "we are confident that implementation of our plan will bring our product success."

It's Real Records was put together to manage the business of Young Shah, as well as acquire new talent. Backed with degrees and entrepreneurship experience, It's Real Records consists of a group capable of wearing many hats.

With a unique sound and style, Young Shah, is able to grab the attention of a wide audience. Hardcore Hip Hop heads, as well as the more traditional pop music fan can feel Young Shah. Our team is capable of professional product development, promotion, and publicity.


IRR001: Young Shah - "Affirmative Action"

Y.S. - "Southern Revolutionary" dropping '06, ft. "Take Somethin" radio single...already spinning in several cities.