Sonicbids Blog

Your electronic press kit (EPK) is your professional music resume that promoters, venues, journalists, and music supervisors will use to understand who you are as an artist, what you bring to the table, and ultimately why they should care about you. As such, the smallest details may make or break you, and in this competitive environment, crafting the perfect EPK is critical to your success in making connections and scoring gigs. Here are the basics that promoters and agents look for, and how bands often miss the mark.

1. The basics of your EPK

Katie Garibaldi's EPK is a prime example of a great-looking bio.

When you have your brand new EPK, figuring out what to do with it can be overwhelming at first. A good place to start is with your band's biography and short description. Use this space to give readers a little bit of history about your band and a feel for your personality, inspirations, achievements, and current endeavors (i.e., a new album coming out soon). The short description, or your "elevator pitch," is an even more consolidated statement that sums up your music and performance style in a nutshell. Ultimately, you want to give promoters a reason to check out the rest of your EPK, and it starts with how you describe yourself.

2. Organize your calendar

Whetherman has his calendar all set up, and so should you!

As an up-and-coming musician, hopefully you're filling your plate as much as possible with upcoming events and gigs. This isn't just important for you to stay organized or for fans to know where and when you're playing. It's also hugely important for promoters, as they want to see where you've been and what your plans are for the immediate future.

3. Show your social presence

Hopefully getting on social media was one of the first things you did as an artist, because it's the best way to stay connected with your fans and provide them with interesting, engaging content. Social media also plays a huge role in your EPK as it signals to promoters the size and dedication of your fanbase. Showcase your social media profiles and critical stats such as your Facebook likes, Twitter followers, and SoundCloud plays each time you apply for a gig. In this data-driven world, it's numbers that are worth a thousand words.

4. Add high-quality songs, photos, and videos

Reverse Order makes sure they only put up their best photos

Naturally, you'll also want to showcase your best songs, performances, and promotional photos on your EPK so promoters can actually experience who they might be doing business with in the future. We cannot stress enough how important it is to provide high quality media to viewers. Anything that comes off as sloppy or unprofessional, like a shaky iPhone video or song recordings with a noisy background, will only highlight your weaknesses, not show off your musical prowess.

Creating an EPK may sound like a lot of work, but you can easily pull it together, manage it, and pass it to a network of over 20,000 music industry professionals with Sonicbids. Sonicbids also has:

• - The tools to make booking gigs quick, easy, and more effective

• - Thousands of high-quality opportunities nationwide and around the world

• - An EPK format industry professionals prefer, so you look your best all the time

Try it FREE for 30 days