2011 ADCOLOR Awards AdMusic Compilation

Posted by:  AdColor

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ADCOLOR® is a cross-industry initiative meant to serve as a catalyst for the next generation of diversity programs by combining the energy of the marketing, advertising and media industries to identify current issues and opportunities around diversity. One (1) Sonicbids artists is guaranteed to be selected for the 2012 ADCOLOR® Awards AdMusic™ Compilation, which will be hand-delivered to each industry executive in attendance. The selected artist will have up to three (3) songs featured on the compilation. Additional Sonicbids artists may be selected.

The 6th annual 2012 ADCOLOR® Awards will be held as part of the 2nd Annual ADCOLOR® Industry Conference in Los Angeles, CA. This year’s awards will be presented by CNN, DIAGEO, Google, The Home Depot, Publicis USA/One Club, Microsoft Advertising and Omnicom Group and supported by the American Advertising Federation, American Association of Advertising Agencies, the Advertising Club of New York, Wieden & Kennedy, Deutsch & RAPP. Just announced: The 2011 All Star will is Rosario Dawson! Also receiving awards will be Bill Cosby and Spike Lee.

The ADCOLOR® Awards is a program that honors outstanding diverse professionals at the junior, mid and senior levels in each segment of the advertising, marketing and media industries. This is your best chance as an artist to get in front of the influential players in the industries that make decisions on TV commercials, webisodes and other ad platforms where your music could receive mass exposure.

The music will be placed on a USB jump drive or CD and will be accompanied by a booklet including artists specific info and photos. Some of the music in the compilation will be featured throughout the event, utilized for introducing award categories and transitional cues. Additional USB drives or CDs may be given away at events related to the awards show thereafter. On top of that, artists will be profiled with a dedicated page of the ADCOLOR.org website. The artist's music, EPK, web site, and other information will be highlighted on this page to bring extra exposure to the selected acts. There is also the possibility for artists to have direct feedback on their music from various industry influencers.

Songs should relate to the idea of "As you rise up, reach back", "paying it back", "paying it forward", working hard, fulfilling a dream, self-improvement and anything else that is generally inspirational and positive. All genres are accepted.

In 2010, close to 830 industry executives were treated to a star-studded awards show including Queen Latifah, who received the 2010 All-Star award, Soledad O'Brien, who will return as an award presenter and DJ Irie of the Pepsi DJ Division. In 2009, Christina Saralegui received the All Star award with Soledad O'Brien as emcee. In 2008, Russell Simmons of RUSH World Synergies received the 2008 All-Star award with Veronica Webb as emcee.

Last year's compilation included songs from Jazmine Sullivan (Sony/J Records), IYAZ (Warner/Beluga Heights) and Nneka (Sony/Epic). Previous compilations have included songs from Grammy award winning recording artist Heather Headley (EMI Records), Avant (Interscope Records) Priscilla Renea (Capitol Records) and the legendary M.C. Lyte and her group Almost September.