midem Presents: Dove/Ogilvy Music Pitch Session
Posted by: Grey
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Summary
Get your music featured in an upcoming Dove/Ogilvy ad campaign!
A Dove Men+ Care Advert uses strong, unusual monochrome visuals to communicate the honesty, democracy and authenticity that are at the heart of the brand. They use Real Men, not actors, in their commercials to prove that they are serious about understanding their audience.
What They're Looking For:
Authentic, masculine music. Dove/Ogilvy have several upcoming campaigns and they are looking for the right music to match it with. They are interested in songs that communicate the same open, authentic and warm feel sonically as their visuals do.
If Loreal for Men is Duran Duran, then Dove Men+ Care is The Black Keys honest, masculine and hardworking music with real heart and a few rough edges.
Remember that Dove Men+ Care is a cross category brand that exists in soap, deodorant, shampoos and face care. Submissions should capture the spirit of the brand across this diversity.
Submit your best original song and the selected act(s) will be announced during midem 2013 within Ogilvy Music Pitch Session on Sunday January 27th, from 2:30 to 3:30pm, on Brand Central.
"In a world that stereotypes men as either narcissistic metrosexuals or immature imbeciles, Dove Men+ Care exists to champion and depict Real Men, and to provide the care that the lives of real men demand."
