Green Light Go Publicity and Marketing (Jul-Oct '10)

Posted by:  Green Light Go

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Summary

Green Light Go has done national publicity campaigns for bands like Belle & Sebastian, Dido, Foo Fighters, My Morning Jacket, The White Stripes, and many more. They have 30+ years of music industry experience and are seeking additional bands to promote to a wide range of media outlets./n/nGreen Light Go provides publicity and marketing for touring artists, record release parties, and national campaigns for bands like Belle & Sebastian, Dido, Foo Fighters, Ray LaMontagne, Kings of Leon, My Morning Jacket, The White Stripes and many more. Their campaigns include targeting specific media outlets such as daily and weekly newspapers for review, college radio and specialty shows for airplay and on-air appearances, and national press when appropriate. Marketing promotions may be set up at key locations to increase awareness for the artist. This could include local independent record stores, neighborhood bars or coffee shops, and retail locations depending on the style of music. Keeping an artist's budget in mind, only appropriate media representing the artist are targeted to keep down expenses and to achieve a more favorable response.

Because of a passion for music, they only choose artists they believe in. This, in turn, gives both the artist and Green Light Go credibility with press and media outlets. Green Light Go does NOT accept the following genres: Rap/Hip-Hop, R&B, Jam, Funk, Metal/Hard Rock, Emo, Jazz and Blues. Please see the list of artists below to get a better idea of what they are looking for.

Green Light Go strives to provide the level of artist development that's necessary to succeed in the music industry today. It's not just about waiting until the record comes out or the band goes on tour. It's about creating and seizing each opportunity to establish awareness and build a loyal fan base to provide longevity for the artist's career.

With combined experience of over 30 years in the music industry, Green Light Go' staff have diverse backgrounds that provide a wealth of experience including working with major record distributors such as Polygram and BMG Distribution, music conferences such as SXSW and Rockrgrl, music publications, radio and independent record retail. They have created over 500 campaigns for artists such as:

Ash * Badly Drawn Boy * Belle & Sebastian * Brendan Benson * British Sea Power * The Delays * Dido * John Doe * Elbow * Foo Fighters * Grandaddy * David Gray * Jem * Kasabian * Kent * The Kills * Kings of Leon * Ben Kweller * The Libertines * Longwave * Ray LaMontagne * Mandalay * Johnny Marr * David Mead * Mercury Rev * Moby * My Morning Jacket * Beth Orton * South * Spain * Spiritualized * Stellastarr* * Stereophonics * The Strokes * Sunny Day Real Estate * Matthew Sweet * Tegan & Sara * The Cooper Temple Clause * Treble Charger * The White Stripes * Rachael Yamagata