Jägermeister Band Sponsorship

Can you party like a Jäger rock star?


Jägermeister Herbal Liqueur is imported from Germany by Sidney Frank Importing Co., Inc. For years, Jägermeister has been the #1 shot choice of millions. The marketing and advertising of Jägermeister has always been untraditional. Rather than pure print, radio, or billboard advertising, Jägermeister goes right to the consumer at the bar. Jägermeister reaches out to its fans through parties, spokesmodels, tap machines, and now, music.



The pairing of Jägermeister with music is only natural. Since 1994, Jägermeister has added music to its act by sponsoring bands. From local acts to national acts, Jägermeister bands help spread the word about Jägermeister. We are proud of our bands, many of whom we have watched grow and graduate from their mothers' basements to local bars and national arenas.



How does Jägermeister sponsor a band? Well, once we decide we dig their scene, we supply them with giveaway items where legal. Items are branded with the Jägermeister logo and the name of the band. From posters to guitar picks, t-shirts to hats, we cover our bands. In return, we simply ask for a little love… mentioning Jägermeister between and during sets, imbibing a shot on stage, hanging a few banners, or wearing a t-shirt.



Today, Jägermeister sponsors more than 160 bands nationwide. Based on the likes of our Jägermeister consumers, most of our bands play alternative or album oriented rock. However, we also have some country and even (gasp!) a polka band. Our roster includes bands such as Slayer, the Bloodhound Gang, Ill Nino, Chimaira, Killswitch Engage, Dope, Death by Stereo and more. These bands spread their love for Jägermeister throughout their audiences. This is why a local bar band with a strong following is just as important to us as a national act.



Jägermeister is also a proud sponsor of one of the biggest summer events, OZZFest! Every summer, a Jägermeister Booth is set up at every show on the OZZfest tour. Jägermeister sponsored Ozzfest bands come out to our booth every day to sign autographs and greet fans! Giveaways, Jägermeister Jagerette Models and Jägermeister Bands on a tour!



We loved the concept so much, in 2002, we introduced the Jägermeister Music Tour to audiences all over America. Our first tour, featuring Drowning Pool, Coal Chamber, Ill Nino and 40 Below Summer stormed across the nation to sold out shows! 2003 saw the expansion of this branded tour package with our Spring 2003 Jägermeister Music Tour featuring co-headliners Saliva and (Hed) Planet Earth and, of course, the Fall 2003 Jägermeister Music Tour featuring SLAYER, Hatebreed and Arch Enemy!



The Jägermeister Music Program is growing, and we are always looking for new talent. If you wish to be considered for our Sponsorship Program, you must meet the following requirements:

*If you are a band in the United States

*All band members are 21 or older

*You have a LOVE for Jägermeister

*Your band plays at least 6-10 shows per month