Label X Development Deal

Posted by:  Label X


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Label X will offer one Sonicbids artist a development deal. “Development deal” is just a fancy way of saying, “let’s try it out and see how it works.” Specifically, Label X will produce (if necessary), release, and promote a digital single (two songs).

With respect to the traditional indie label model, Label X is not traditional. Like a major label, they do national campaigns for their artists that include radio, press, tour, and retail support. But like an indie label, they are lean and efficient with no bureaucratic layers in which the artist can get lost.

Highlights from the past year include licensing deals with ESPN and MTV, placements with major networks such as HBO and CBS, steadily growing sales and fan bases for Label X artists, and two singles that charted nationally on commercial radio. Label X artists have also been showcased at SXSW, South Park, Midwest Music Summit, NACA, Core DJs Retreat, and Russell Simmons Hip Hop Action Summit.

The music business is changing and Label X is changing with it; they are not entrenched in a particular way of doing things. They are experimenting with new revenue and marketing models, and having a good time doing it. Label X looks for commercially and artistically viable artists in indie, modern, mainstream, or acoustic rock; triple A, americana, singer/ songwriter; and rhythmic pop if it's a good fit.

They are looking for artists who are serious about their craft and committed to their career. If you believe you have the goods, Label X would love to hear from you. A small but dedicated and talented staff operates from a base in Louisville, Kentucky. But it’s not all whiskey and horses. They have offices and a studio too.