midem 2012: OGILVY Music Pitch Session: Dove
Posted by: Grey
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Summary
Dove is a sociable brand about the universal connection of women. It understands the importance of optimism and diversity. It is full of character and warmth. They want you to inspire them, and a generation of women, to celebrate their own beauty by translating their brand into the audio space. If your music captures how they see the Dove brand, it could be used as the keystone for a Dove sound strategy and used in corporate communications as well as mainstream marketing!/n/nThis your opportunity to have your music pitched to top executives at Ogilvy on behalf of Dove at midem 2012 in Cannes, France! If selected, your track could be used in a worldwide campaign to promote Dove.
Please note:
- Submitting artist must be registered for midem 2012
- Only original music will be considered, no sampling or third party material allowed
You all know what a Dove advertisement looks like. Its clean, blue and white visuals are instantly recognizable all over the world and synonymous with a brand that cares for a womans self-esteem as much as her body.
In a world of hype and stereotypes, the Dove brand celebrates that beauty isnt simply about how you look but instead about you feeling like youre at your personal best. It is inspired and in awe of real beauty and real women
Dove is a sociable brand about the universal connection of women. It understands the importance of optimism and diversity. It is full of character and warmth. They want you to inspire them, and a generation of women, to celebrate their own beauty by translating their brand into the audio space - remembering that Dove is a cross category brand that exists in soap, deodorant, shampoos and more, your submission should capture the spirit of Dove across this diversity.
Your music must be emotive - and above all for a brand that celebrates real beauty it must feel real open and honest, no matter what the genre. If your music captures how they see the Dove brand, it could be used as the keystone for a Dove sound strategy and used in corporate communications as well as mainstream marketing!
Ogilvy and Dove will evaluate the submissions and present the findings at midem 2012. Join them at midem Music Pitch Session for presentation and evaluation on Sunday 29 January, 2012 from 5.00pm to 6.00pm.
