midem 2012: GREY Music Pitch Session: Panadol

Panadol, the most widely distributed pain reliever in the world, is launching a new global campaign that targets women and focuses on caring for others. Grey is looking for a creative interpretation of the idea that it takes physical and emotional strength to care for others but caregivers step up to the challenge. The track that will be considered for a global campaign and will potentially run across 87 countries./n/nThis your opportunity to have your music pitched to top executives at Grey on behalf of Panadol at midem 2012 in Cannes, France! If selected, your track could be used in a worldwide campaign to promote Panadol.



Please note: Only original music will be considered, no sampling or third party material allowed.



Panadol, the most widely distributed pain reliever in the world, is launching a new global campaign that targets women and focuses on caring for others.



Can you create a track that communicates caring and strength in a unique way?



Grey Worldwide is looking a creative interpretation of the idea that it takes physical and emotional strength to care for others but caregivers step up to the challenge. The track that will be considered for a global campaign and will potentially run across 87 countries.



Your track should be unexpected, distinctive, modern and intimate. It should not be obvious, sentimental, sleepy or overly emotional. It should be global but it shouldn’t have an easily identifiable ethnic style. The track needs to be appropriate for adult and children’s products. The track should be distinctive and memorable enough that it could be clearly identified as Panadol ’s global signature.



The track needs to work as an instrumental piece but may also include a lyrical hook – the hook utilizing appropriate lyrics relating to the idea that it takes physical and emotional strength to care for others, should be at the end of the track and last no longer than 2-5 seconds. The lyrical hook should be able to live as its own instrumental melody as well.



Grey Worldwide is seeking a track that is a minute in length, but with the ability to be cut down to :30 and used across a variety of media.



The Grey Music director and Panadol will evaluate submissions before midem and create a Top 20 Playlist. Join Josh Rabinowitz at midem Music Pitch Session for presentation and evaluation on Tuesday 31 January, 2012 from 3.00pm to 4.00pm.