The Seed 2012 - Publicise It

Posted by:  The Seed Fund


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This category exists in line with The Seed’s philosophy, to nurture artists throughout their careers.

The Seed recognizes that publicists play an increasingly important role in the promotion of emerging artists and we are therefore seeking to fund managers (including self-managed artists) to contract a publicist for a promotional campaign up to the value of $5000. The campaign must be in support of a new Australian release (EP or Album only) or a campaign involving an Australian release and associated tour.

Applications will only be accepted from managers who have attended a Seed Management Workshop. Managers will be responsible for contracting the publicist and providing a letter of support that details their commitment to the upcoming campaign. Campaigns should begin after August 2012.


The selection panel will be looking for:

  • Managers who have attended The Seed workshop can apply on behalf of any artist they currently work with

  • Campaigns supporting music with strong artistic merit

  • Campaigns that display good planning and effective use of resources

  • Managers and Artists with a proven dedication to their careers


  • You must continue to be a bona-fide practicing artist or arts worker.
  • You must be a band manager who has attended The Seed Management Workshop in the past – (2006 to 2011)
  • You must be submitting an application in support of an Australian album/EP release and associated national tour – or Australian album/EP release only.