TV Pilot Music Licensing Brief

Posted by:  Pulse Records USA

  Booking 3 Sonicbids bands

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A major TV production company and major sponsor have a new pilot in production, and White Knight Worldwide Music Group, Inc. (BMI) has been chosen as the Music Supervision/Publishing alliance to find new music. Production for the pilot has begun, and the show has standing offers from the 3 competitive National Broadcasting entities to be broadcast in Q3 & Q4 2013 once the pilot is approved. Their Flagship series, American Hero Experience, will broadcast to 80 Million households weekly in Q1 & Q2 on NBC Sports Network.

The show's immediate need is for indie music on a gratis, non-exclusive usage basis with artist credit given as chyron credit on screen that they can use and promote in this series of 52 web videos. Music selected and used has the possibility of being licensed as tracks for the final TV show (which could result in traditional licensing negotiations and traditional synch payouts & PRO royalties to artists/writers).

The show begins production in the Spring and needs music for the editor to sync with visuals ASAP. Instrumentals are best for the editors, but they certainly won’t pass on something with a great vocal hook. Independent music with broadcast quality, high production value and commercial viability for mass distribution is welcome and will be reviewed. The most important element is that the music sets the right mood and tone for the video.

Here are a few notes that may assist you in picking the right song to submit:

  • The demographic is mostly male 18–54

  • The videos will be high end fishing/action lifestyle and/or product
    based, show is based around a celebrated figure who loves Hard

  • Instrumentals are best for our editors, but that is not an across
    the board mandate – vocals are welcome

  • Variety can include Hard Rock, Metal, Hip Hop, Alternative, Indie
    Rock, Southern Country Rock and Classic Rock.

  • SUSPENSEFUL tracks, Instrumentals, energetic music
    that builds

  • A variety of tempos and moods would also be good to build drama and excitement and variety. Think X-Files, Dramatic series, action builds and emotion building tracks for maximum visual/audio blend.