Underground Sound: Mobile Video Channel Licensing

Posted by:  Versaly Entertainment


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Underground Sound is offering the chance for artists to get their videos (and these videos can be live performances, studio videos, backstage interviews, video blogs by the band, unplugged sessions etc), into a music video channel, programmed and produced for distribution via mobile phones, handheld devices, IPTV and the Internet. At least 24 Sonicbids artists are guaranteed to be featured.

The company will choose a maximum of 30 artists to feature each month, as they need a continuous stream of bands. Artists can visit http://m.vmbc.tv on their mobile phone now to see the bands that have made the cut so far. Underground Sound is available to indie fans for downloadable videos, free streaming video, and ringtones all on their mobile phone, they can watch their favorite live set from a festival, or download the music video of their favorite band.

Bands that have already been featured include Barcelona, Mudhoney, New Pornographers, Moby, Kaiser Cartel, Ready Goes, Lucinda Black Bear, The World Fair, Kills, Little Boots, The Futureheads, Amanda Palmer, and more. The Underground Sound mobile video channel garners around 20,000 views per month and nearly a quarter-million views per year. Viewers are from around the world.

Compensation Information
Underground Sound is a channel for the consumer to discover new bands and as such is primarily a promotional channel. When revenues are received from the phone carriers, then artists are paid 40% of the net revenue based on viewership of their video within the channel. These terms would be included in our standard terms and conditions contract that any band would have to accept and sign prior to being accepted. The contract is non-exclusive. Underground Sound can also generate value for any band by creating ringtones, ring-back tones, full track downloads, and wallpapers (i.e. graphics of a band’s logo, or promo shot of the band made into an image sized just for mobile phones). This is a service that is offered for free to selected bands that are getting the most video views and those that are releasing content in the near future to help support any marketing efforts.

Further Submission Requirements
Selected artists must accept Underground Sound’s non-exclusive standard terms and conditions. Video submissions only. Submitted videos must be of a certain standard quality so that both the video and audio are clear. Foul language must be either bleeped out, or excluded altogether (there are moral guidelines when broadcasting material across mobile handsets). If submitting live performances, please break down to the best three or four songs. Complete live sets are far too long to go through and will be rejected. Final video specs must be met and will be discussed at a later date.

About Versaly Entertainment
Underground Sound is a trademark of Versaly Entertainment. Versaly Entertainment is a mobile media and entertainment company. Versaly produces, aggregates, distributes and markets wallpapers, themes, ringtones, and video content to mobile device users all over the world. As experts in the selection and programming of niche content that resonates with the consumers, Versaly provides mobile carriers with energetic, dynamic and in-depth content targeted toward their key demographics.